November 27, 2009 - Activision announced today the long-standing Call of Duty series has surpassed $3 billion in retail sales worldwide, making it one of the biggest gaming franchises ever.
"Call Of Duty has become one of the greatest entertainment franchises of all time," said Bobby Kotick, CEO of Activision Blizzard, Inc. "If you consider the number of hours our audiences are engaged in playing Call of Duty games, it is likely to be one of the most viewed of all entertainment experiences in modern history."
Since the first release of the original Call of Duty, the franchise has sold over 55 million units worldwide. The latest, Call of Duty: Modern Warfare 2, went on to generate over $500 million in sales in its first week.
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